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GEO & AEO insights
Notes on getting understood, trusted, and adopted by AI.
How to prove GEO actually drives lift: holdout experiments
Visibility went up — but was it you? Use holdout / DiD causal experiments to prove the real incremental lift from GEO.
ReadMentioned ≠ Recommended ≠ Cited: the three layers of AI visibility
AI knowing your product is not the same as AI recommending it for the category question. Separate the three layers to fix the right thing.
ReadWhat is GEO (Generative Engine Optimization), and how is it different from SEO?
GEO is how products get expressed, cited, and recommended inside AI answers. Here is what it is and how it relates to SEO.
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